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6 Ways to Give Better Experience to Your Customers

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Any business’ greatest asset is its customers. Without them, there’s nobody to purchase your products or recommend you to others. This is where customer service is extremely important. No matter how great your products are, your sales will drop if the customer service experience is poor.

Globally, about 67% of consumers feel that customer service has improved in brands (source:). So how do you make sure your customers get a wonderful experience when they shop from you? Here are some tips!

1. Maintain a positive attitude

Attitude is everything, and when it comes to customer service, a positive attitude takes you a long way. If you have the right kind of attitude and behavior, even the most disappointed customer will be persuaded to buy from your shop once more.

Since most customer service talks are not face-to-face, you have to make sure you have a positive and polite tone of voice. To make things friendlier, use emojis and warm pleasantries, so your customer doesn’t view you as cold or robotic. Even if the conversation is getting tense, don’t get nervous.

2. Understand your customers

While building on your customer experience, one important step is to understand them first. This is why you need a strong team of customer care assistants who will be able to place themselves in the customer’s shoes and understand their problems.

They should be able to have a fair idea of the customer’s needs and wants and must work hard to fulfill them. One great way to do this is to segment all your customers and then make customer profiles or buyer personas.

By creating accurate personas, your customer care team can work better and connect with them.

3. Solve problems uniquely

Let’s be honest- every business will have some customer problems. But solving the customer’s problems should be your central idea.

For example, if you have a clothing store and a certain order has been sent to the wrong address, you can send over a free item of clothing along with the accurate order to the correct address.

This not only solves your problem but also earns you the customer’s appreciation. Try to look for ways in which you can solve their problems creatively or uniquely. For example, make discount codes or coupons to attract customers who are not happy with your service.

4. Capture feedback in real-time

How do you know if the customer experience you deliver is up to the mark? First, you need to monitor it in real-time using customer service software. Capturing feedback in real-time has quite a lot of advantages.

Use tools that have live chat systems so that you can track what each customer’s problem is and whether your team can solve those problems or not.

When one chat service is closed, send that customer a mail asking them to rate the chat service. You can also use post-interaction surveys and similar kinds of tools. It’s also good to associate each customer experience with a specific agent.

5. Be faster

In any online customer care service, the customers want prompt action. Resolving their queries as soon as possible makes your brand stand out among others and pleases your customers. You should, therefore, make speed your essence and work actively towards making that happen.

Of course, you should also let them know that more complex problems take more time to get solved. But if the problem or query is a minor one, it should be taken care of right away. To solve their problems right away but make sure you take enough time to understand the problem first.

6. Stick to your word

If and when you promise something to your customer, make sure you can fulfill that promise. And if not, then you apologize and do the next best thing possible. Keeping your word conveys a sense of trust and honesty about your brand that people will appreciate.

For example, if you say that your SLA uptime is 99%, make sure it truly is. If you wish to introduce a feature to your brand within a certain time, make sure it is done. In case you’re unable to stick to your word, make amends immediately.

Over to you…

Ensuring a great customer experience is vital to every business. If your brand lacks that, you should take calculated steps to improve it and attract more customers.

Marketing

How Digital Marketing Helps to Grow Your Business

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Digitization is taking over the world. Everything is moving online, from how we communicate to how we conduct business. And as more and more companies move their operations online, they need to find ways to stand out in the ever-growing sea of digital noise. In such circumstances, employing old marketing tricks is not enough. You need to target your potential customers with effective marketing techniques. It is where advanced marketing strategies, including working with consumer financing complies, like Care Credit and employing digital marketing, come into play.

Digital marketing is a form of marketing that uses digital technologies to promote and sell products or services. It encompasses many activities, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and more. It helps companies in several ways. In this blog post, I’ll share how digital marketing can help grow your business. So, let’s get into it.

Build Interaction with Customers

Strong customer interaction is necessary for companies as it helps build trust and confidence. Modern-day customers are tech-savvy and well-informed. They research search engines before making a purchase. They also read reviews and compare prices. If you don’t have a social media presence or your website is not up to the mark, you will lose out on potential customers.

Digital marketing can help you build interaction with customers and create a strong rapport with them. You can do this by actively participating in social media, providing helpful content, and promptly replying to customer queries and complaints. You can engage your potential customers by starting a conversation with them. This way, you can understand their needs and offer solutions that meet their requirements.

Attract More Customers

Digital marketing strategies help businesses attract more potential customers. Traditional marketing techniques are not very effective in today’s digital age. With the help of digital marketing, you can reach out to potential customers who are actively searching for your products or services online. You can optimize your website for search engines, create informative blog posts, and use social media to reach a wider audience.

Digital marketing also allows you to target a specific audience with tailored marketing messages. This way, you can ensure that your marketing efforts are not going to waste. You can use various digital marketing tools to track the performance of your campaigns and make necessary changes to improve their effectiveness.

Build Brand Awareness

Digital marketing can help you build brand awareness for your business. In today’s online world, it is essential to have a strong online presence to be successful. With the help of digital marketing, you can create a positive image of your brand and make it visible to a larger audience. You can create informative and engaging content, use social media to spread the word about your brand, and optimize your website for search engines.

Digital marketing can help you reach out to potential customers, build interaction with them, and attract more customers to your business. It also enables you to build brand awareness. If you want to grow your business in today’s digital age, digital marketing is the way.

Improving Company Revenue

Digital marketing can help you improve your company’s revenue. With the help of digital marketing, you can reach out to a larger audience and sell your products or services to them. You can also use digital marketing to upsell and cross-sell your products. For example, if you sell clothes on your website, you can use digital marketing to promote other products, such as accessories and shoes.

It can also help you generate leads for your company. You can use various digital marketing tools to capture the contact information of potential customers. Once you have the contact information of potential customers, you can follow up with them and convert them into paying customers.

For example, by handling your HVAC company digital strategies, you can connect with more people who need an HVAC system. This way, your company revenue will gradually increase.

Save Marketing Costs

Digital marketing can help you save marketing costs. With the help of digital marketing, you can reach a larger audience at a fraction of the cost of traditional marketing techniques. You can use various digital marketing tools such as email marketing, social media marketing, and search engine optimization to market your business without incurring high costs.

In addition, digital marketing allows you to track the performance of your campaigns in real time. This way, you can make necessary changes to improve their effectiveness. As a result, you can save money on marketing campaigns that are not performing well.

Expanding Your Business

Digital marketing enables you to expand your business to new areas. With the help of digital marketing, you can target new markets and sell your products or services to them. You can use various digital marketing tools to reach a wider audience and expand your business.

For example, if you are selling clothes on your website, you can use digital marketing to promote your products in new markets, such as accessories and shoes. You can reach out to a new audience and sell your products to them.

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Work

How to Deal with a Difficult Boss

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The everyday responsibilities that come with your job can be stressful enough, but when you’re working for an unpleasant and condescending boss, your situation can quickly become a nightmare. For many people, simply walking away from a toxic work environment is simply not an option. You may depend on this job for your future, your finances, or simply because there are no other options.

You may think that keeping your head down is the best course of action. After all, if you’re working for a boss with an unpredictable temper, anything you do has the potential to make things even worse. However, don’t be fooled – waiting for this problem to go away only makes things more difficult in the long run.

Not only does your boss get a free pass to treat you poorly, you also run the risk of losing your own patience over time. The longer you endure being humiliated, overworked, and tossed around, the more likely it is that you’ll lash out. Once you do, you may lose your job.

That’s why it’s so important to recognize that, in a situation like this, you simply have to act. Doing so in a calm, methodical, and well-planned way is the key. Let’s take a look at some of the steps you can take to deal with a difficult boss and a hostile workplace. However, please remember that there are other resources available and there are job search platforms such as Lensa that allow you to privately search for another similar position.

Target the Broader Circumstances 

Unfortunately, there’s very little that you can do to change your boss’s actions. Disrespectful behavior towards employees typically comes from a place of deep insecurity and self-loathing, and it’s not your responsibility to be your boss’s psychologist. You simply have to accept that his or her unpleasant personality is a given, and don’t waste any effort trying to get on their ‘good side’. They may not have one.

Instead, focus on the broader circumstances, which you do have tremendous control over. The goal is to limit how this behavior affects you by taking care of yourself. According to Lensa, when you hate your job there are some key steps to minimize its impact on your mental health. Here are some key examples:

  • Take time to vent your feelings into a journal
  • Meditate
  • Having things to look forward to throughout your day
  • Achieve a work-life balance through maintaining social circles and regular exercise

The trick is simply to make sure you’re finding and creating positivity in the rest of your life, to compensate for the negativity your boss brings to your daily routine. Finding things that build your confidence and boost your happiness gives you the means to shrug off your boss’s behavior.

Set Boundaries 

When you have a job that really matters to us, it’s easy to fall into a trap: overcommitment. It’s natural to want to bend over backwards to accommodate everything and anything work-related that comes up, even in our free time.

However, even if you have a good boss, you should fight this impulse. Your down time serves a very important purpose by letting you refuel and recharge. Allowing work to seep in is bad enough, but when your critical and demeaning boss begins to have any influence over your free time, things have gone way too far.

You have to learn how to set boundaries. Drawing lines that your workplace isn’t allowed to cross can save you from a tremendous amount of anxiety and exhaustion. For tips about how to achieve this, I recommend exploring some of the methods laid out in Jayne Hardy’s article for TED Talks.

Stand Up for Yourself the Right Way

As uncomfortable as it may seem, you may have to resort to speaking directly to your boss about this issue. If this sounds sickening, remember that speaking about the problem doesn’t mean becoming emotionally vulnerable with someone you dislike. It’s a work-related issue that needs fixing, and can be addressed as such. If this behavior is affecting your productivity, it’s in both of your interests for it to stop.

With that being said, you may need to prepare for this conversation in order to avoid any dangerous mishaps. It’s going to be tempting to vent your frustration, or to try to ‘win the argument’, especially if your boss doesn’t take your words well. But remember, you’re technically on the same time, and you’re there to find a solution to a problem that affects you both. Check out our article on how your tone of voice affects communication for some tips on expressing yourself best!

Don’t Be Afraid to Look for Other Jobs

If you really need this job, you may feel like you can’t even consider leaving it. However, the truth is that there’s always something else out there, and you don’t deserve to dread going to work because of someone’s behavior!

This is why having an escape plan is vital. Even though it may be tempting to quit dramatically, planning your exit over time will help ease your transition into a new job. On top of that, you can use this time to jump at other opportunities for work when they arise!

Far more importantly, having an exit strategy is good for your mental health. It’s a reminder that you’re not defined by your job, nor by the way your employer treats you! Putting things back into your own hands can put them into context, too. Good luck! 

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Investment

Investing in Gold is a Good Idea and Here’s Why

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Gold has been a valuable resource for centuries, and with good reason. It is rare, durable, and easy to trade. These days, many people are investing in gold as a way to protect their wealth. There are plenty of ways to invest in gold, from buying physical gold to investing in gold-based stocks and mutual funds. So, read on for some valuable info on how gold investments work, why you should invest in gold, and the different ways to do so.

What Is Gold Investment?

Gold investment refers to the purchase of gold to hold it as a long-term investment. Gold has been used as a form of currency, jewelry, and decorative items for centuries. More recently, however, gold has become an important asset in investment portfolios. Many people view gold as a haven asset, meaning that it holds its value well during times of economic uncertainty. You can learn more from the Oxford Gold Group to see how you can start. Gold is a scarce resource, which means that it is not subject to the same inflationary pressures as other assets such as stocks or real estate. Gold is also durable, meaning it does not corrode or tarnish over time.

Reasons You Should Invest

There are several reasons why you might choose to invest in gold.

  • Gold acts as a hedge against inflation. When the price of gold goes up, the purchasing power of your investment increases as well. This is because gold tends to move in the opposite direction of other asset classes such as stocks and bonds. So, if the stock market crashes or inflation rises, the value of your gold investment will likely go up.
  • Diversify your portfolio. This is because it does not move in the same direction as other asset classes. For example, if the stock market crashes, the price of gold will likely go up. This diversification can help to protect your wealth and limit your losses in the event of a market crash
  • It has been shown to outperform other asset classes over the long term. A study by Monex Precious Metals found that gold outperformed stocks, bonds, and cash over 20 years from 1995 to 2015. The study found that gold returned an average of 9.4% per year during this period, while stocks returned an average of 7.2% and bonds returned an average of 5.5%

How to Invest in Gold

Now that you know some of the reasons why you should invest in gold, let’s take a look at how to do it. There are several ways to invest in gold, each with its own set of benefits and risks  The most common way to invest in gold is through bullion or coins, stocks or mutual funds, or exchange-traded funds (ETFs) that track the price of gold.

Bullion or Coins

This is the most direct way to invest in gold. You can purchase gold bullion, which is gold that has been cast into bars or ingots, or coins. The benefit of investing in bullion or coins is that you have complete control over your investment. You can keep it in a safe deposit box at a bank or home. The downside of this method is that it can be expensive to purchase large amounts of gold and there are storage and insurance costs to consider.

Stocks or Mutual Funds

You can also invest in gold indirectly by purchasing stocks or mutual funds that invest in companies involved in the production of gold. These include mining companies, jewelers, and other businesses that use or produce gold. The benefit of this method is that you don’t have to worry about storing or insuring your gold. The downside is that you will be subject to fluctuations in the stock market.

Exchange-Traded Funds (ETFs)

Another way to invest in gold is through exchange-traded funds, which are investment vehicles that track the price of gold. The benefit of this method is that it is a relatively low-cost way to invest in gold. The downside is that you don’t own any gold. Additionally, ETFs are subject to fluctuations in the stock market. For example, if the stock market crashes, the value of your ETF could go down.

Risks to Consider

Gold is a relatively low-risk investment. It is not subject to the same fluctuations as other asset classes, such as stocks or real estate. However, there are still some risks to consider before investing in gold

  • The first risk is that the price of gold could go down. While this is unlikely, it is still a possibility.
  • The second risk is that you could be scammed. There have been cases of people selling fake gold or gold that is not as pure as they claim. To avoid this, only buy from reputable dealers and make sure to have your gold tested for purity.
  • The third risk is that you could lose money if you don’t diversify your portfolio. This is because all investments come with some risk of loss. So, if you invest all of your money in gold, you could lose everything if the price of gold goes down. To protect yourself, you should diversify your investments and put some of your money in other asset classes, such as stocks or real estate.

How Much You Should Invest in Gold

There is no one-size-fits-all answer to this question. It depends on your circumstances and investment goals. However, most financial experts recommend that you allocate 5-10% of your portfolio to gold. This will give you some exposure to the metal without putting all of your eggs in one basket. When deciding how much to invest in gold, it is important to consider your investment goals. For example, if you are investing for retirement, you may want to allocate a larger portion of your portfolio to gold than if you were investing for a short-term goal. Additionally, it is important to consider your risk tolerance.

Gold is a good investment because it is a relatively low-risk investment. It has also been shown to outperform other asset classes over the long term. You can invest in gold through bullion or coins, stocks or mutual funds, or exchange-traded funds (ETFs). However, there are some risks to consider before investing, such as the possibility that the price of gold could go down or that you could be scammed. To protect yourself, you should diversify your investments and put some of your money in other asset classes, such as stocks or real estate.

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