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Ultimate Guide for Addressing Customer Pain Points in 2020

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Pain Points

Not every product makes it to the top because it fails to address the audience’s pain points.

Every product or service is created to fulfill a particular need. But only a few become customer favorites. This is because these items or services understand the problems of the audience. Every pain point of the consumer is an opportunity for a business to provide a solution.

If your brand focuses on solving the consumer’s pain point, it will become an instant hit because humans love solutions.

What Is the Meaning of Pain Points?

In simple words, pain points mean the problems that your customers face while buying or choosing your item in the marketplace. It is a dream of every business for a consumer to pick their product from 100 other options. But to ensure your sale, it is crucial to understand what the customer is looking for in a product.

There is never a single issue that every customer faces. It is impossible to pinpoint all the reasons why your product is not the first choice for some users. However, fixing the problem that is affecting the majority of the population can instantly help boost sales.

So, it is extremely important to analytically assess your product and customer feedback and narrow down the concerns on which you can work.

Business Pain Points Examples

Despite all the success stories, running a business is quite hard. There are several issues that companies face during their lifetime. 

Some of these concerns end up becoming major reasons for the downfall of a business. Let’s discuss some examples that most entrepreneurs face in their journey.

1. Financial pain points

  • Our company is not making enough money.
  • My organization’s profit margin is shallow.
  • Our sales are improving, but the product cost is increasing.

2. Productivity pain points

  • Our employees are not putting in enough effort.
  • The company’s internet connection keeps disconnecting, which disrupts the workflow.
  • My sales team is lazy.

3. Product pain points

  • We have to lower product quality to match market prices.
  • Our product is better, but our sales are nonexistent.
  • We are failing to retain old customers.

4. Employee pain points

  • Our employees take home the majority of the company’s profit.
  • Employee morale is very low.
  • Another organization poached our best salesperson.

5. Support pain points

  • We are continuously losing sales, and I don’t know why.
  • My product is not selling, and I have bills to pay.
  • We are not getting any new customers.

Strategize and plan everything before you start a business. It is vital to make your product perfect so that it solves customers’ problems.

How Do You Identify Customer Pain Points? 10 Questions You Can Ask

Identifying customer concerns is all about asking the right questions.

Right questions lead to precise answers that can help you pinpoint what exactly is nagging your customers.

Once you solve the issue, you will instantly see a boost in your sales because the users will find the solutions to their problems in your product.

Let’s discuss the top 10 questions that can help you uncover your clients’ pain points.

1. What is the one thing that you look for in a product or service?

Don’t beat around the bush. Dive right in.

Ask your customers what the most important thing that they look for in a particular product is. Assess your brand and see if you have what the customer is asking for.

If you do, congratulations! You are on the right track. With a little bit of tweaking, you can enhance your sales.

However, if you don’t have what the customer is looking for, you might need to take a closer look at the product or service and change it to meet the market’s needs.

2. What solutions were you looking for when you found our product?

Another important question. Humans are always looking for solutions. It is essential to completely comprehend the clients’ dilemmas before you build a solution.

Decipher the pain point of your customer what he needs. Why does he need it? What will the product or service do for him?

Asking the right questions can help you in improving your product or service significantly. At the end of the day, your job is to cater to your customers’ needs.

3. What are the major benefits that you received by using our product?

Don’t just focus on what the customers don’t like. Target the things they enjoy about your product can also help you immensely.

These benefits can be what you have never thought of or things that other customers would also enjoy benefitting from. Use these advantages in your sales pitch.

Now you know the strengths of your product. Play to your strengths. Try to direct your client’s attention towards solutions and away from problems.

4. How can we improve our product/service to better suit your needs?

Asking the users what they want to see in a product can give you an insight into the customers’ minds. Making these small changes or highlighting them if they are already part of your product/service can help in expediting sales.

Always remember that emphasizing your product strengths will aid in expanding your client base.

5. If you could change one thing about our product, what would it be?

Even a small problem that annoys customers can discourage them from choosing otherwise flawless commodities. Therefore, this is one of the most important questions to ask your potential or current customer.

What annoys them about your product?

The answer could be as simple as packaging.

6. Did you have any negative experience while using our product?

One negative experience can discourage a long term purchaser to abandon your product instantly. Getting to know of any such occurrences can help you fix these issues and ensure quality service for your customers.

Remember! The customer is always right.

7. Do you think our product is priced fairly?

The biggest customer concern is the price. If you were in their shoes, would you buy a $5 product that provides the same solution or a $5.5 product? Even a small margin can discourage users from using your product.

Try to keep your costs at the same level as your competitors. If you are just starting your business, selling at a lower price to increase your market share is a wise strategy.

8. What can we do to be better?

Show to your customers that you care about their needs. Asking such questions can help your customers connect with your brand or business.

If your customers feel connected to you, they will turn into long term purchasers.

9. What convinced you to buy our product?

The first buy is the hardest to sell. If you can find out what encouraged that first purchase, you can use it to grow your client base.

10. Would you recommend this product to friends or family?

Anything that we recommend to our friends and family is top-notch. If the majority of your customers say yes to this question, rest assured you will have many long-term customers. You can then focus on expanding your client base.

5 Tips for Addressing Customer Pain Points

You have identified the problem. Next comes solving these issues to ensure the provision of quality service. So, without further ado, let’s discuss some helpful tips that will allow you to deal with your customers ‘ grievances professionally.

1. Take out time to analyze the feedback of clients

Once you get the feedback, take your time to evaluate your brand’s weak points and think about how you can improve them.

2. Make sure your customers know that you’ve fixed a problem

You’ve identified a problem and you found a solution. But until you advertise that the issue is resolved, the customers will continue to ignore your offered commodities.

3. Show that you care about your customers

Show your consumers the improvements you have made using their feedback. This will enhance the customer’s confidence in your brand.

4. Don’t ignore your social media

In today’s digital world, you will find customers being vocal about their issues on social media. Hire a social media manager to provide immediate responses and collect feedback from clients online.

5. Use customer pain points in your marketing

Many people are offering similar services. You can change that by focusing your marketing strategy on what the clients are looking for in a product.

Bottom line

Running a business is hard. But it is vital to know what your targeted audience demand from you. If you don’t deliver, you will never succeed.

Before you start your business, carry out a survey. Know what people want and design your product according to their needs.

If you have already started and are struggling, don’t worry. It is never too late to start taking feedback and changing your product accordingly.

Money

How PayPal Are Helping to Tackle Problem Gambling

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Users of PayPal are used to some of PayPal’s measures to keep their purchases safe and secure, but not all are aware that they can help with protecting your spending in other ways too. Earlier this year the international payment processor introduced GamBan. The idea behind the software is to give users in the US and the UK the option to be able to stop gambling transactions on their smart devices.

The Protection of Gamblers

Both the UK and the US take gambling seriously, especially in regard to the protection of vulnerable gamblers. Taking part in games at online casinos and placing sports bets is something that should always be fun, however, for some, it can become an issue. Spending more than you can afford to on betting or having it take up a majority of your day is not something that anyone would encourage. Online gambling platforms are encouraged to look for signs that people might be gambling irresponsibly and to take steps on their platforms to ensure that they promote responsible gambling wherever possible. There are different ways that companies can work with their users to help protect them, but the introduction of software such as GamBan is a great idea too.

What is GamBan?

Available on laptops, PCs and smart devices GamBan is a piece of software that is designed to stop those that have signed up from accessing online gambling platforms. The software is able to stop browser access via devices as well as casino apps on smartphones on both iOS and Android.

GamBan itself is not new; in fact, it has been around since 2015. It now works in conjunction with GamStop in the UK. GamStop is a non-profit charity that helps to tackle gambling problems throughout the UK. In general, GamBan is a pay-for-service, with options to pay either monthly or annually. However, those that are accessing GamStop services for help within the UK with problem gambling are able to get free access.

The software itself is intuitive in knowing what websites and apps it should block access to. It works on a filter system of keywords, so if there are any words relating to betting, gambling and/or casinos then access to the platform is automatically blocked. On top of that those that are signed up to the software can add any links, they want manually, so if there are websites they know they would like banned they can do this too. GamBan also has its own list of websites and casino providers that are automatically blocked by the software. The hope is that people who are problem gamblers won’t be able to play at a PayPal casino if they have GamBan installed on their computers and/or smartphones.

What Part Does PayPal Play in This?

With gambling on the increase in the UK and the US PayPal has decided that it is time to take action and do what it can to help gamblers in the two countries. With payment options varied across these online casino platforms, many of them now offer PayPal as a payment option; which could be what has driven PayPal to get involved.

PayPal recently launched a new exclusion tool which allows users in the UK and the US to use the optional blocking feature – meaning that payments to gambling platforms would simply be denied.  Currently, anyone with a PayPal account in either of these countries can opt to have the software added to their PayPal account.

Once the software is in place all payments to online casinos, sports betting websites, lotteries and any other gambling category will be banned from that PayPal account. It is thought that preventing easy access to gambling websites and making it hard for payments to be made will help to reduce the chances of people taking part in gambling that they really should not do.

How Does The Gambling Industry Feel?

The gambling industry in general is used to organisations such as the UK Gambling Commission putting measures in place to make gambling harder for groups of people. There is a Government whitepaper that has been in the works since 2020 which looks set to discuss things like gambling VIP schemes and sporting event sponsorships, which could make things even harder for some users. The whitepaper is designed to stop the encouragement of betting for those that can’t afford it – for example by removing schemes where people can get access to better games if they spend a certain amount on a platform.

Although the gambling industry obviously benefits from users spending as much on gambling as possible, none of them wants to see problem gambling hitting the headlines. After all, it is important for people new to online gambling to feel safe and not as though they are being dragged into a hobby that is going to cause them issues later down the line. By promoting responsible gambling and encouraging the use of these tools they are helping give users peace of mind that stepping away from gambling will be easy if they ever need to in the future.

The Future of Gambling Tools

Both the UK and the US already have a number of tools available to those that want to make gambling harder for themselves to access. GamBan is available on a number of payment provider platforms including PayPal and Neteller. There are also various online and offline support services that are already in place for those that feel they need to access some support for problem gambling. Although no one can say for sure what tools the gambling industry is likely to see in the future when you consider what is already in place it is easy to see that there are already plenty of support services in place for those that need them. The gambling industry is likely to continue to embrace these and you may even see similar tools rolled out to other countries as the problem of vulnerable gamblers is tackled worldwide.

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Home Improvement

Tips for Hiring Plumbers in St. Petersburg, FL

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Plumbing problems can be more expensive than you may realize. The Environmental Protection Association (EPA) has stated that a dripping leak can waste around 3,000 gallons a year if a drip falls once every second. Water waste on that scale is not just horrible for the environment, but also horrible for your wallet. 

The best plumbers in St Petersburg FL offers can help you fix plumbing problems before they become overwhelming. How can you find such a plumber? Read on to learn some tips. 

Search for a Plumbing Service before a Problem Happens 

It’s not a good idea to search for a plumber while you’re having a plumbing emergency. You’ll likely be very frantic and impatient. This can lead you to overlook many red flags and just hire any plumber you can. 

In the best-case scenario, the plumber will be highly skilled and you’ll get satisfactory work at a fair price. In the worst-case scenario, you may have to deal with the consequences of suboptimal plumbing solutions. The plumber you hired may also charge you way too much for these poor services. 

It’s best not to leave hiring a plumber up to chance. Start looking for great plumbing services as soon as you move to a new area. You can probably at least use a few minutes a day as you’re getting settled to search. 

Ask Other Locals about Plumbing Services They’ve Used 

Searching for the right plumbing maintenance service on your favorite search engine can get overwhelming. You’ll find so many results. Then you’ll have to look through the details of all of them. 

A better way to start is to ask other locals for plumbing service recommendations. You should talk to locals that you know and trust first. Then you can reach out and ask locals that you don’t know about their experiences. 

Social network subgroups based on your local area can help you connect to them. Post a question where you’re asking for local plumber recommendations and you should get a few answers. Just keep in mind that an employee at a local plumbing business could recommend his or her services. 

Look for Information about the Licenses of Plumbers

Once you get to a local plumber maintenance company’s website, look for information about licenses first. You should find this information on the profiles of the various employees. If not, you can call the company’s customer service and ask for this information. 

If none of the plumbers at the business have licenses, run. You may also want to call and complain to the Department of Business and Professional Regulation. It’s not legal to do plumbing work without a license in Florida. 

Even if it was legal to run a plumbing business without a license, you would want to choose a licensed plumber over a non-licensed one. Plumbers have to go through extensive exams, meet strict requirements, etc. to get a license. If a plumber is licensed, you can be certain that he or she provides excellent plumbing services. 

Learn if Each Plumbing Solutions Company has Insurance and Guarantees

Even expert plumbers often make mistakes. This is not the end of the world as the best plumbing services will compensate you for any trouble. 

Lower-quality plumbing services, however, are less likely to compensate you should any of their employees make a mistake. This doesn’t necessarily happen because they want to scam you. Sometimes the company just isn’t well-equipped enough to provide for you. 

How do you know if you’ll get compensated should a mistake occur? One way to know is to find out if the company has insurance. If it does, its insurance can likely provide them the means to return the cost of your service and/or pay for the damage. 

A plumbing company should be even more appealing to you if it has a 100% satisfaction guarantee or something similar. This proves that it doesn’t just trust its services, but also that it cares about its customers’ levels of satisfaction. 

Find Out How Long the Plumbing Business has Been in the Local Area

Employees of plumbing services need to have plenty of years of experience. However, you should also learn how long a plumbing company has been in the local area. This can give you a lot of useful information. 

To start with, a company that has been around for decades, you can assume it’s been satisfying its customers. Customers who haven’t been satisfied with a business likely won’t work with that business again and won’t recommend that service to others. This should lead to that business failing before too long. 

Beyond that, decades of experience in a local area directly translates to decades worth of knowledge about that particular area. You might not think that this is important. However, knowing about the features of an area can be useful for a plumbing company. 

For example, a lot of the homes in the area likely have similar construction materials in their structures. This extends to plumbing pipes as well. By knowing what kinds of pipes your home will likely have, the plumbers should be able to guess what repair supplies are best to have on hand. 

Get the Best Plumber in St. Pete Offers through Our Services

Just remember that the whole thing is a trade-off. You can put in the work to find the best plumber in St. Pete now or you can work hard later when there’s a problem. You’ll probably also pay more in the latter situation as your home has probably experienced some damage

When you need plumbing services in St. Pete, FL, consider using our company.  We’ve been offering plumbing services to St Petersburg, FL, and the surrounding area for other 15 years. We also offer a 100% satisfaction guarantee.

Contact us now through one of these methods to get a free consultation.

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Fashion

Kids’ Nail Art Ideas: 7 Creative and Colorful Baby Blue Designs

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Fashionistas nowadays are fond of nail art designs. Nail art is popular among those who enjoy using vibrant colors or new, fashionable fashion trends.

Consequently, nail art trends are also getting popular among kids. You know how much little girls adore glitter, bright colors, and lovely sparkles. Social media may have contributed to millennial kids’ desire to get their nails done.

So, now you know that fancy nail artworks are not just for adults. However, you can use toxic-free nail paints to create kid-friendly nail art. Their nails can be painted in vivid hues or eye-catching patterns to help them feel self-assured.

This post has rounded up some of the most colorful and creative nail designs to create using baby blue color.

1. Floral Nail Art

Everyone loves flowers, including adults and children. Flowers are nature’s primary means of expressing joy. On children’s nails, a floral pattern design looks terrific. So, you may create any lovely manicure design by adding flowers over a light-colored base coat of nail polish like blue. You could easily achieve a flowery pattern with its tiny leaves and create adorable nail art.

Apply a base coat, preferably a lighter color, like sky blue. Next, design flowers keeping two colors in mind. Use one deep pink in this instance to make a little circle. Apply the lighter shade once the pink is dry to create the remaining few petals, giving an appearance of light and shadow. Add two leaves at each flower’s end by drawing them with dark and light green nail paint. Finally, apply a clear base coat once the nail design has dried to get a glossy finish.

You can get these colors from a reliable and reputed nail kit provider. Such brands have various colors to choose from, including baby blue nails. Moreover, such colors are kid–friendly and offer a long-lasting clean look.

2. Rainbow Nail Art

Children adore the rainbow that appears after a rainstorm. Those seven brilliant colors lift the child’s soul. A fantastic way to explore colors is to incorporate them into nail art. Children wearing casual clothing stand out because of the rainbow’s seven colors. You can create the cutest manicure design by adding some cloud motifs with faces. You can easily create this simple nail design by following a few simple steps.

Apply a light blue base layer of nail paint. Next, add rainbow strips in seven hues to your kid’s middle and ring fingers. Include more fun on the ring finger. With white nail polish, make a cloud and give those cloud eyes with black nail paint and a grin with red nail polish. You can also make tiny clouds with other fingers as well.

3. Zebra Stripes Nail Art

The animal stripe pattern has always been a trendy fashion statement, and animal stripes are a perennial favorite for clothing and luggage. Animal-loving children cannot wait to show off their vibrant animal-stripe nails. This nail art doesn’t just keep to the standard base coat of white or blue with stripes; it plays around with unusual colors like purple, pink, etc. Even adding a few glittery nail paints enhances the beauty of the design.

Start by applying the first coat of blue nail color. Draw fine stripes with a fine brush after letting it dry. Finally, finish off the nail art by applying the final layer of the top coat.

4. Polka Dot Nail Art

The world’s most classic fashion statement is polka dots. They make a terrific accent to a style statement when used as nail art while giving the outfit an immediate trendy and funky vibe. Kids adore wearing polka-dot skirts and dresses, and this is an excellent method to make nail art that matches their attire.

Apply the base coat using blue nail polish. Then, with the help of a toothpick, add tiny white polka dots. Finally, apply the top coat polish to it after it has to get a smooth finish.

5. Panda Nail Art

Panda-themed nails are ideal for providing your child with the Kung Fu Panda experience. You can achieve this by following these steps:

  • Paint the base blue and let it dry
  • Use the brush to paint the white panda face on the tip of the nail
  • Use black paint to draw the lips, ears, and eyes.

For a flawless finish, add a coat of clear nail polish.

6. Beachy Nail Art

Try this cute nail art to complement your child’s beach-day outfit. First, painted their nails in baby blue to symbolize various beach elements, such as blue for the ocean and brown for the sand. Complete it by drawing horizontal lines that resemble white, black, and brown waves with a nail art brush.

7. Delicate Nail Art

Despite its simple design, this nail art is stylish and beautiful. Start with painting your kid’s nails with blue nail paint and let it dry. Draw the branches on the nails using a fine nail brush dipped in white nail paint. Also, draw circles on its branches to symbolize the fruits using a medium-sized dotting tool coated in brown and yellow paint. Finally, apply a translucent coat to complete it.

Conclusion

Kids like having their nails painted in lovely hues and patterns like adults. You may choose a stunning kid’s nail art design from the many options mentioned above. However, remember to choose a design that is simple to execute and will fit your child’s short nails with ease. For the safety of your children, use water-based, non-toxic nail paint. Encourage your youngster to experiment with easy nail designs like polka dots or stars.

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