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Ultimate Guide for Addressing Customer Pain Points in 2020

Published

2 years ago

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Pain Points

Not every product makes it to the top because it fails to address the audience’s pain points.

Every product or service is created to fulfill a particular need. But only a few become customer favorites. This is because these items or services understand the problems of the audience. Every pain point of the consumer is an opportunity for a business to provide a solution.

If your brand focuses on solving the consumer’s pain point, it will become an instant hit because humans love solutions.

What Is the Meaning of Pain Points?

In simple words, pain points mean the problems that your customers face while buying or choosing your item in the marketplace. It is a dream of every business for a consumer to pick their product from 100 other options. But to ensure your sale, it is crucial to understand what the customer is looking for in a product.

There is never a single issue that every customer faces. It is impossible to pinpoint all the reasons why your product is not the first choice for some users. However, fixing the problem that is affecting the majority of the population can instantly help boost sales.

So, it is extremely important to analytically assess your product and customer feedback and narrow down the concerns on which you can work.

Business Pain Points Examples

Despite all the success stories, running a business is quite hard. There are several issues that companies face during their lifetime. 

Some of these concerns end up becoming major reasons for the downfall of a business. Let’s discuss some examples that most entrepreneurs face in their journey.

1. Financial pain points

  • Our company is not making enough money.
  • My organization’s profit margin is shallow.
  • Our sales are improving, but the product cost is increasing.

2. Productivity pain points

  • Our employees are not putting in enough effort.
  • The company’s internet connection keeps disconnecting, which disrupts the workflow.
  • My sales team is lazy.

3. Product pain points

  • We have to lower product quality to match market prices.
  • Our product is better, but our sales are nonexistent.
  • We are failing to retain old customers.

4. Employee pain points

  • Our employees take home the majority of the company’s profit.
  • Employee morale is very low.
  • Another organization poached our best salesperson.

5. Support pain points

  • We are continuously losing sales, and I don’t know why.
  • My product is not selling, and I have bills to pay.
  • We are not getting any new customers.

Strategize and plan everything before you start a business. It is vital to make your product perfect so that it solves customers’ problems.

How Do You Identify Customer Pain Points? 10 Questions You Can Ask

Identifying customer concerns is all about asking the right questions.

Right questions lead to precise answers that can help you pinpoint what exactly is nagging your customers.

Once you solve the issue, you will instantly see a boost in your sales because the users will find the solutions to their problems in your product.

Let’s discuss the top 10 questions that can help you uncover your clients’ pain points.

1. What is the one thing that you look for in a product or service?

Don’t beat around the bush. Dive right in.

Ask your customers what the most important thing that they look for in a particular product is. Assess your brand and see if you have what the customer is asking for.

If you do, congratulations! You are on the right track. With a little bit of tweaking, you can enhance your sales.

However, if you don’t have what the customer is looking for, you might need to take a closer look at the product or service and change it to meet the market’s needs.

2. What solutions were you looking for when you found our product?

Another important question. Humans are always looking for solutions. It is essential to completely comprehend the clients’ dilemmas before you build a solution.

Decipher the pain point of your customer what he needs. Why does he need it? What will the product or service do for him?

Asking the right questions can help you in improving your product or service significantly. At the end of the day, your job is to cater to your customers’ needs.

3. What are the major benefits that you received by using our product?

Don’t just focus on what the customers don’t like. Target the things they enjoy about your product can also help you immensely.

These benefits can be what you have never thought of or things that other customers would also enjoy benefitting from. Use these advantages in your sales pitch.

Now you know the strengths of your product. Play to your strengths. Try to direct your client’s attention towards solutions and away from problems.

4. How can we improve our product/service to better suit your needs?

Asking the users what they want to see in a product can give you an insight into the customers’ minds. Making these small changes or highlighting them if they are already part of your product/service can help in expediting sales.

Always remember that emphasizing your product strengths will aid in expanding your client base.

5. If you could change one thing about our product, what would it be?

Even a small problem that annoys customers can discourage them from choosing otherwise flawless commodities. Therefore, this is one of the most important questions to ask your potential or current customer.

What annoys them about your product?

The answer could be as simple as packaging.

6. Did you have any negative experience while using our product?

One negative experience can discourage a long term purchaser to abandon your product instantly. Getting to know of any such occurrences can help you fix these issues and ensure quality service for your customers.

Remember! The customer is always right.

7. Do you think our product is priced fairly?

The biggest customer concern is the price. If you were in their shoes, would you buy a $5 product that provides the same solution or a $5.5 product? Even a small margin can discourage users from using your product.

Try to keep your costs at the same level as your competitors. If you are just starting your business, selling at a lower price to increase your market share is a wise strategy.

8. What can we do to be better?

Show to your customers that you care about their needs. Asking such questions can help your customers connect with your brand or business.

If your customers feel connected to you, they will turn into long term purchasers.

9. What convinced you to buy our product?

The first buy is the hardest to sell. If you can find out what encouraged that first purchase, you can use it to grow your client base.

10. Would you recommend this product to friends or family?

Anything that we recommend to our friends and family is top-notch. If the majority of your customers say yes to this question, rest assured you will have many long-term customers. You can then focus on expanding your client base.

5 Tips for Addressing Customer Pain Points

You have identified the problem. Next comes solving these issues to ensure the provision of quality service. So, without further ado, let’s discuss some helpful tips that will allow you to deal with your customers ‘ grievances professionally.

1. Take out time to analyze the feedback of clients

Once you get the feedback, take your time to evaluate your brand’s weak points and think about how you can improve them.

2. Make sure your customers know that you’ve fixed a problem

You’ve identified a problem and you found a solution. But until you advertise that the issue is resolved, the customers will continue to ignore your offered commodities.

3. Show that you care about your customers

Show your consumers the improvements you have made using their feedback. This will enhance the customer’s confidence in your brand.

4. Don’t ignore your social media

In today’s digital world, you will find customers being vocal about their issues on social media. Hire a social media manager to provide immediate responses and collect feedback from clients online.

5. Use customer pain points in your marketing

Many people are offering similar services. You can change that by focusing your marketing strategy on what the clients are looking for in a product.

Bottom line

Running a business is hard. But it is vital to know what your targeted audience demand from you. If you don’t deliver, you will never succeed.

Before you start your business, carry out a survey. Know what people want and design your product according to their needs.

If you have already started and are struggling, don’t worry. It is never too late to start taking feedback and changing your product accordingly.

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Life Tips

5 Types of Old Media That Can Be Digitized

Published

3 days ago

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03/15/2023

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In the digital age, communication has taken on a whole new form. With the advent of the internet, mobile technologies, and social media, we are constantly exposed to new forms of media.

Moreover, we get emotionally invested in the content we consume, which means that our lives are significantly influenced by it.

But, there is an entire world of content that is slowly being forgotten and left behind – old media. Physical media such as VHS tapes, cassette tapes, and vinyl records are stored on outdated devices and are not as accessible as digital content.

In addition, these formats are more prone to decay, making them even more difficult to access. With new media quickly taking over, old media is slowly fading away. It’s up to us to preserve and honor this content before it’s lost for good.

1. Vinyl Records

You probably have one person in your family or circle of friends who swear that vinyl records are the best way to enjoy audio content. They are religious about storing their records in optimal conditions and cleaning their turntable, and they’ll hiss at anyone listening to music on their phones or other digital devices.

Now, all jokes aside, listening to a vinyl record can be an extremely pleasant experience. Plus, there is some truth to the idea of superior audio quality, but most well-executed digital recordings can achieve and surpass that level. Moreover, a digital recording is more portable and can be more easily manipulated.

Plus, vinyl records are quite sensitive and can easily get scratched or warped (due to heat exposure). So, if you have any unique audio content you want to save, it’s best to convert it to digital.

How to Digitize Vinyl Records?

With the right tools (especially if you already own a turntable), you can digitize your vinyl records at home. However, keep in mind that this is a time-consuming task. If you want fast and high-quality results, it’s best to hire a professional service.

2. Film Reels

Before VHS, people had to make do with film reels whenever they wanted to watch a movie or shoot one of their own. Of course, not everyone could afford such privileges, so we don’t have much footage from back then.

However, as the history of home movie entertainment unfolded and people’s interest in movies started to increase, film reels became more affordable and easier to have in the home. Still, the medium is sensitive to the passage of time, so if you have such treasure lying around, you should hurry up and have it digitized.

How to Digitize Film Reels?

You can convert your film reels into digital at home, but it’s a difficult and challenging task. To get high-quality results, it’s best to find a specialized service that converts film to digital. This way, you’ll have your precious footage in digital format in no time.

3. Cassette Tapes

If you know why a pencil/pen and a cassette tape go together, you probably spent your childhood and adolescence making mix tapes and hunting down your favorite songs on the radio.

Cassette tapes are a blast from the past for most Millennials and Baby Boomers out there, but this doesn’t mean younger people don’t find them intriguing. Plus, if you inherit a box of cassette tapes from your grandparents or parents, it’s a nice way to connect with their younger versions.

How to Digitize Cassette Tapes?

If the tape is not damaged and you have the right tools (like a cassette player), you can turn this into a fun DIY project. However, if you have lots of tapes and you’re not sure about their state, it’s best to find a professional service for this.

4. VHS Tapes

The VHS tape revolutionized the media industry by making audio and video content more manageable and approachable. If you had a VHS recorder and tapes, you could record your favorite show, rent a movie, and even make your own home films at a fraction of the cost.

Given its popularity and moment in time, most of us still have VHS tapes with dear family moments like weddings, birthdays, and other events. However, prolonged use and improper storage conditions can damage the tape, so why not save your precious memories now?

How to Digitize VHS Tapes?

Converting a VHS tape to digital is something you can easily do at home with a converter, a computer, and the right software. Of course, you can also find a specialized service to do the job.

5. Photographs

Do you have an old picture of your grandparents or parents that you want to be saved from the clutches of time? Or maybe you have your grandmothers’ wedding album, and you want to digitize the photos and turn them into a nice digital presentation for her birthday.

How to Digitize Old Photographs?
Restoring old photos and turning them to digital is a great small business idea, so it’s easy to find such services close to your location. But you can do this at home as well.

Depending on the tools at your disposal, you can either use a scanner or a digital camera to take a picture of the old photo. Once you have the photo in digital format, you can upload it to photo editing software and play with the settings to improve its appearance.

In Summary

If your precious memories are stored on old media devices, now is the best time to act and turn the content digital. As time goes by, old media devices will decay, and your memories will be lost for good!

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Sports

The Best Bets to Place on Major League Baseball

Published

3 days ago

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03/14/2023

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The decision by the Supreme Court for states to be able to legalize sports betting was a monumental one. At present, 36 states have given the nod for punters to start betting on sports in some form, and another three could get in on the action in the course of 2023. Some states offer sports bettors more freedoms, whereas others are more restrictive. Depending on the state, it’s possible to bet at a betting shop, in a casino or on a mobile phone, or all three.

One sports event you might consider laying money down on is a baseball game. Below is a look at some of the different bets you can place on a baseball match, plus a consideration of the pros and cons of each.

Moneyline bets

A moneyline bet is the simplest type of bet and involves betting on the team you think will win. It doesn’t matter whether your team wins by 100 runs or by 1. All that matters is that they win. If they win, you win. How much you win depends on whether the team you’re betting on is the favorite or the underdog, which you can find out by checking the baseball odds.

The advantage of moneyline betting being so straightforward also proves to be a key disadvantage. Moneyline bets aren’t good for winning lots for money because they’re the easiest type of bet to make.

Totals bets

These bets are also commonly referred to as “Overs and unders” bets and are likewise simple bets, only this time you’re betting on the total number of runs scored in the game. The sportsbooks will predict that the teams will score in total a certain amount of runs. All you have to do is bet whether the actual amount will be higher (an overs bet) or lower (an unders bet).

The ease of totals betting is one of the big pros of this type of bet. You also have a fifty-fifty chance of winning, so the odds aren’t heavily stacked against you, and if you have a classic matchup, there’s a big certainty of the under. You can also bet on specific segments of the game, such as the first five innings, halves, quarters or the entire game.

Totals betting does have its disadvantages, however. One is that sportsbooks want equal betting on both sides and will move the betting lines around to ensure this. You should also be wary of the potential for extra innings. Some sportsbooks will include extra innings, whereas other won’t, so check how extra innings would affect the outcome of your bet.

Run line bets

Run line bets are like spread bets, only they have a fixed spread and the money paid out beside the number is what changes. The sportsbooks will set a run line, which is the number above or below which a team has to win or lose a game, depending on how you’ve bet.

One of the best advantages of run line betting is that if you think a team will win by a significant amount, you can earn a big payout. If, however, you think the underdog is a better bet, you won’t win as much because it’s a safer bet, whereas if you were making a moneyline bet, the underdog would win you more money because it’s a riskier bet.

Reverse run line bet

This is a bet in which the favorite and the underdog are flipped for the wager. As a result, the payouts become massively different. If a favorite had to win by 1.5 runs in a standard line bet, now they have to lose by fewer than that number; and the underdog would have to win by more than that amount, rather than lose.

If you think the underdog is going to pull something extraordinary out of the bag, a reverse run line bet is the one to choose, and if the underdog does come up trumps for you, you’ll receive a handsome payout.

Futures bets

A futures bet is a bet on something that is going to happen and isn’t decided by one game. The most common of these is a bet on who will win the World Series. You can place a futures bet at any time: before the season, during the pre-season, during the regular season or even during the playoffs.

These types of bets are fun and pay out well if you bet correctly. You can also hedge if things aren’t looking good for your bet. The cons of such bets are that it’s hard to make predictions and that the betting lines move a lot.

Major League Baseball always provides excitement. The bets above can add even more to your enjoyment of an MLB game. Why not give them one of a try and see how you do?

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Sports

Jump Jockeys to Follow at Cheltenham Festival 2023

Published

3 days ago

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03/14/2023

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It is once again time for those brave souls of the jump jockey world to grab their boots and helmets and make their way to the home of British racing for the Cheltenham Festival. The Cheltenham Festival is the biggest meeting in jumps racing, with 28 races across four days featuring the best trainers, jockeys, and horses in the sport.

Top Jockeys to Follow in 2023

Making it to the top table of the sport can be a long and winding road for jockeys. The chance to ride at the Cheltenham Festival is the ultimate goal and the jockeys mentioned below will be lucky enough to be riding some of the popular Cheltenham 2023 bets, including 6/4 Gold Cup favorite, Galopin Des Champs.

Paul Townend

Paul Townend is the champion Irish Jump jockey and has the envious position of stable jockey to the all-conquering trainer, Willie Mullins. Townend will be many people’s idea of the best Cheltenham Festival top jockey bet, and he currently heads the market at odds of 2/5.

Twice crowned Leading Rider at the Festival, Townend now has 22 Cheltenham wins to his name, and has a CV chock full of wins in the most prestigious races in the sport.

Nico de Boinville

Britain’s go-to jockey for the big races, Nico de Boinville has partnered with some of the greatest horses to ever grace the hallowed turf at Cheltenham. Thanks to his association with the legendary trainer, Nicky Henderson, de Boinville has 15 festival wins to his name and was crowned Leading Rider in 2019.

The Englishman is booked to ride a strong team of horses for Henderson again in 2023, with the likes of the rejuvenated Shiskin, Arkle Chase hopeful, Jonbon, and Champion Hurdle favorite, Constitution Hill, all ready to run big races.

Another big festival may be in store for the three-time Champion Chase winner.

Rachael Blackmore

Now one of the most recognizable faces in jump racing, Rachael Blackmore has broken down many barriers and created history on many occasions in the last few years. She is the only woman ever to have won the Aintree Grand National, and in 2021 she became the first lady rider to win a Champion Hurdle, as well as the first to be crowned Leading Rider at the Cheltenham Festival.

12 months later, Blackmore would again create history by becoming the first woman to ride the winner of the prestigious Cheltenham Gold Cup. Although she may not have the same quality of rides for this year’s festival, it would be strange if she were not to reach the winner’s enclosure at least once.

Townend, de Boinville, and Blackmore are just three of the top jockeys that you can expect to see at the Cheltenham Festival in 2023. The majority of races on offer throughout the week are likely to go their way, but other talented riders such as Danny Mullins, Davy Russell, and Mark Walsh, will also be hoping for their own piece of the pie. 

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