With the December 2022 link spam update, businesses must use ethical link-building strategies, focusing on quality over quantity. This article will summarize what this update entailed, and cover how an SEO agency can help you create a link-building strategy to help you rank your website safely and avoid penalties.

Recap of the December 2022 Link Spam Update 

In December 2022, Google rolled out a link spam update, which took about two weeks. During that time, some websites may have seen their ranking change as spam links were neutralized, and any authority gained by these unnatural links was lost. This launch affected all languages.

The goal of the update was to reduce link spam. Google considers links obtained to artificially manipulate search rankings to be low-quality spam. But what, exactly, is considered a spam link?

What Google Considers Link Spam

Google uses links to decide how relevant a website is to a specific topic. Avoid link spam, which can negatively impact your website’s search rankings. Stick to ethical link-building practices and focus on creating high-quality content that earns organic links to your site. Link spam may include:

• Buying or selling links for ranking purposes
• Participating in excessive link exchanges
• Creating partner pages only for cross-linking 
• Text advertisements or links that don’t block ranking credit 
• Links from poor-quality bookmark sites 
• Low-quality links embedded in widgets 
• Widely distributed links in footers or templates across multiple sites
• Requiring a link as part of a contract or Terms of Service
• Automated programs that create links would be penalized under the update. 

How To Get High-Quality Links

Partnering with an experienced SEO agency can help businesses build quality links that comply with Google’s guidelines.

Here are some ways an agency can help.

Strategy

An SEO agency can help you create a customized link-building strategy that aligns with your business goals, audience, and industry. The agency will consider the categories of services you provide, the intended market, and the key phrases used to rank. They will then create a plan outlining the links you need to acquire to achieve your goals.

Audit

An agency can audit your existing links to identify any spammy links that may harm your website’s reputation. They will analyze your site’s link quality, anchor text used, and websites linking to it. If any these links are found, the agency will disavow them to protect your website from penalties.

Research

The agency will identify high-quality, relevant sites that may be interested in linking to your content. This includes websites that publish industry news, blogs, or complementary products or services. Once identified, the agency will develop a plan to reach these websites and secure quality links.

Quality

An SEO agency can help you build ethical, sustainable links that comply with Google’s guidelines and avoid penalties. This includes avoiding black hat practices like buying links, participating in link schemes, or using automated programs to create links.

An agency can help you create high-quality, valuable content that attracts natural links from other websites. They will work with you to develop engaging, pertinent information for your target audience. 

Broken Link Building 

Broken link-building can boost your website’s credibility and authority. This strategy involves identifying broken links on high-authority websites and suggesting replacements with links to your site. You gain high-quality backlinks, and the website owner maintains useful and valuable resources for their users. 

Competitive Analysis

Competitive analysis is a powerful tool that an SEO agency can use to help you stay ahead of your competition. An SEO agency can analyze your competitors’ backlink profiles, then look for the types of websites linking to them. This helps identify potential link-building opportunities for your website.

This process involves examining websites linking to your competitors and identifying the ones that may be relevant to your business. An agency can then contact these websites and pitch them the idea of linking to your content. This not only helps to improve your website’s authority and visibility but also helps you to stay ahead of your competitors in the search rankings.

Monitoring

They will continuously monitor your link profile to regularly identify any potential spammy links and take action to prevent penalties. The agency will provide regular reports that analyze the quality of your links and the performance of your link-building efforts and identify any areas that need improvement.

SEO Agency

Are you concerned about the impact of the December 2022 link spam update on your website’s ranking? Don’t wait until it’s too late. Contact an experienced SEO agency today to help you build a quality link profile that complies with Google’s guidelines and protects your website from penalties.

Digitization is taking over the world. Everything is moving online, from how we communicate to how we conduct business. And as more and more companies move their operations online, they need to find ways to stand out in the ever-growing sea of digital noise. In such circumstances, employing old marketing tricks is not enough. You need to target your potential customers with effective marketing techniques. It is where advanced marketing strategies, including working with consumer financing complies, like Care Credit and employing digital marketing, come into play.

Digital marketing is a form of marketing that uses digital technologies to promote and sell products or services. It encompasses many activities, including content marketing, search engine optimization (SEO), social media marketing, email marketing, and more. It helps companies in several ways. In this blog post, I’ll share how digital marketing can help grow your business. So, let’s get into it.

Build Interaction with Customers

Strong customer interaction is necessary for companies as it helps build trust and confidence. Modern-day customers are tech-savvy and well-informed. They research search engines before making a purchase. They also read reviews and compare prices. If you don’t have a social media presence or your website is not up to the mark, you will lose out on potential customers.

Digital marketing can help you build interaction with customers and create a strong rapport with them. You can do this by actively participating in social media, providing helpful content, and promptly replying to customer queries and complaints. You can engage your potential customers by starting a conversation with them. This way, you can understand their needs and offer solutions that meet their requirements.

Attract More Customers

Digital marketing strategies help businesses attract more potential customers. Traditional marketing techniques are not very effective in today’s digital age. With the help of digital marketing, you can reach out to potential customers who are actively searching for your products or services online. You can optimize your website for search engines, create informative blog posts, and use social media to reach a wider audience.

Digital marketing also allows you to target a specific audience with tailored marketing messages. This way, you can ensure that your marketing efforts are not going to waste. You can use various digital marketing tools to track the performance of your campaigns and make necessary changes to improve their effectiveness.

Build Brand Awareness

Digital marketing can help you build brand awareness for your business. In today’s online world, it is essential to have a strong online presence to be successful. With the help of digital marketing, you can create a positive image of your brand and make it visible to a larger audience. You can create informative and engaging content, use social media to spread the word about your brand, and optimize your website for search engines.

Digital marketing can help you reach out to potential customers, build interaction with them, and attract more customers to your business. It also enables you to build brand awareness. If you want to grow your business in today’s digital age, digital marketing is the way.

Improving Company Revenue

Digital marketing can help you improve your company’s revenue. With the help of digital marketing, you can reach out to a larger audience and sell your products or services to them. You can also use digital marketing to upsell and cross-sell your products. For example, if you sell clothes on your website, you can use digital marketing to promote other products, such as accessories and shoes.

It can also help you generate leads for your company. You can use various digital marketing tools to capture the contact information of potential customers. Once you have the contact information of potential customers, you can follow up with them and convert them into paying customers.

For example, by handling your HVAC company digital strategies, you can connect with more people who need an HVAC system. This way, your company revenue will gradually increase.

Save Marketing Costs

Digital marketing can help you save marketing costs. With the help of digital marketing, you can reach a larger audience at a fraction of the cost of traditional marketing techniques. You can use various digital marketing tools such as email marketing, social media marketing, and search engine optimization to market your business without incurring high costs.

In addition, digital marketing allows you to track the performance of your campaigns in real time. This way, you can make necessary changes to improve their effectiveness. As a result, you can save money on marketing campaigns that are not performing well.

Expanding Your Business

Digital marketing enables you to expand your business to new areas. With the help of digital marketing, you can target new markets and sell your products or services to them. You can use various digital marketing tools to reach a wider audience and expand your business.

For example, if you are selling clothes on your website, you can use digital marketing to promote your products in new markets, such as accessories and shoes. You can reach out to a new audience and sell your products to them.

In link building, an SEO firm helps clients gain backlinks for their clients. The process can take much time and involves hefty work. You must conduct research, develop relationships, and create great content. Nowadays, more SEO agencies are outsourcing their link-building services to white-label providers.

White-label link building is a service where an agency hires another company to do the work for them. The agency then adds branding on the delivered work before submitting it to clients. When done right, white-label link building has several benefits for SEO agencies.

1. Saves Time

Blogger outreach can take most of your time. Identifying candidate blogs, developing relationships, and creating content can be time-consuming. When you outsource your link-building services, all the work can take a shorter duration. Experts in link-building services who have already established relationships with top bloggers can quickly get the links you need. That saves time for your agency, which you can channel to other pressing tasks.

Time also comes into play when an agency is working on multiple projects. An in-house team might not handle all the tasks and deliver quality work within the set deadlines. A white label link building strategy can help you complete more projects on time without compromising quality.

2. Provides Quality Links

You hate spam as much as Google does. Black-hat SEO is one major drawback in ranking efforts. It can get your website penalized by Google, which can ruin your business. White-label link builders have been in business for a long time. They know what it takes to get quality links from authority websites. With such a team, you can be sure of getting high-quality backlinks that follow Google’s Webmaster Guidelines.

Outsourcing your link-building services to a white-label provider also guarantees you experienced professionals. They are people who have been in the field for a long time and know what works. They also understand Google’s ever-changing algorithms and make necessary adjustments to stay in line. You can trust them to help you rank higher on SERPs and avoid penalties.

3. Cost-Effective

The cost of link-building can quickly pile up, especially when working on multiple projects. Hiring an in-house team can be expensive, and you might not have the budget. White-label link building is a more cost-effective solution for SEO. Think of it as running a business without an actual office and related costs.

The main reason white-label link building is more affordable is that you only pay for the delivered work. In-house employees require a salary, whether working on a project or not. Your outsourced job will ensure you get your job done seamlessly.

4. High-Quality Content

The content you publish talks a lot about your business. It is one of the significant ranking factors, and you must get quality content. Also, the type of content you publish will determine the kind of links you get. For instance, most blogs will turn down your work if it contains errors or reads like an advert. That would mean only low-quality websites would link to your content, which can hurt your ranking.

You can settle knowing you will get top quality when outsourcing your link-building services to a white-label provider. No payment until you are satisfied with their work. Additionally, they have a team of experienced writers who can create great content. The quality of their work will give you an edge over your competitors.

5. Better Client Relationships

Long-term business is every agency’s goal. They ensure a consistent workflow, which is only possible with happy clients. Outsourcing your link-building services to a white-label provider helps build better client relationships.

Primarily, you have more time to focus on client needs and deliver quality work. The link-building team will take care of the back-end work, and you can use the time to develop a strong relationship with clients. Also, happy clients are likely to recommend your services to others, which can help you attract more business.

6. Builds Brand Awareness

You can grow your business as you work on your clients’ projects. It will boost your brand’s online presence and create awareness about your services. But how can hiring a white-label link-building team help with that?

First, they will help you deliver quality work on time. That builds trust with clients, and they can recommend your services to others. Also, reports, analytics, and progress updates will have your agency’s name and logo. That way, clients can quickly identify you as the source of quality work. Your name will also appear on social media platforms and websites the team will use to get links.

In conclusion

SEO agencies can benefit a lot from white-label link building. It is an efficient approach to getting quality links, building better client relationships, and growing your brand. The cost-effectiveness and high-quality content are also significant advantages. Your goal is to find a reputable white-label link-building team to outsource your services.